this post was submitted on 19 May 2026
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Plex has announced a massive price increase on the service's Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.

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[–] FreedomAdvocate 1 points 15 hours ago (1 children)

Sure, but that doesn’t mean Plex will do it.

[–] badgermurphy@lemmy.world 2 points 6 hours ago* (last edited 6 hours ago)

While that's true, it is in the standard VC playbook to make that move. Since they seem to be using that playbook, there will come a point in the monetization program where the lifetime membership becomes a blocker, which is overcome by diluting the lifetime account to increase the appeal of the subscription by comparison.

So, while nobody in here is named Nostradamus, it does not take a clairvoyance to see the future in this case. Countless other companies have followed this same program, with only minor variation, to extract revenue from the product like a strip mine. If I see 100 companies perform a 15-or-so step monetization spiral, it is not a leap of logic to think Plex is going to do steps 9-15 since we've just seen them do steps 1-8.