this post was submitted on 20 May 2026
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Google Search has long since diminished from it's peak. 15 years ago we used to play a "game" by describing something as vaguely or strangely as possible and would be entertained to find it still on the first page of search results.
SEO and paid ranking caused a steady decline in Google search performance, and LLMs are the kill shot.
Indexing and ranking were already a solved problem, and conventional algorithms accomplished it much better than LLMs do. Unfortunately, LLMs need to find uses to justify investment, so now they must be used for any task that they can be used for, even if its worse than the solutions that we already had.
Like Gemini replacing Assistant. Holy shit, what a dumpster fire.
The other factor is companies, interests, paying the Google and their ilk to not include things in search results. And only include what they choose as an alternative.
Then you might have different interests gaming the search results to bury something they don't like.
This is only amplified by LLMs
At the moment, I do find that the LLMs bring me more of what I want to see than the basic search engine used to a few years back... 15-20 years ago the basic search engine seemed to be much better then slowly deteriorated from there.
I have confidence, they'll sell this version to the highest bidder faster than they did the last one, then it will be just as bad as listening to radio advertisements as a way to find a good local restaurant to eat at...