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"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers
(www.gamesindustry.biz)
this post was submitted on 05 Jun 2026
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Technology
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Ya, it's telling that some of my favorite games these days all started as indie games. I do worry about them as they get in bed with larger producers, but I also understand the draw. E.g. I still love Valheim, but they were Embracer'd by private equity. And I'm waiting for that relationship to push them to shit all over their players. Though I understand that publisher backing lets them focus more on development and less on the marketing and distribution of the game.