this post was submitted on 18 Jun 2026
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PC Master Race
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Just make console. And then sell games for that console.
How hard can that be?
Better idea: Buy tens of major companies, run them to the ground, then shut them down even if they're doing well.
Trust me bro, a few more years of this strategy and Xbox will surely be on top!
Embrace, extend, extinguish.
Someone should maybe tell them that they shouldn't do that to themselves.
Really hard. Most of the companies who have ever sold a console either went out of business or gave up on selling consoles.
Buuuut how do we squeeze all the engagement out of the consumer? And keep them on reoccurring billing around the engagement? And cram in adds and last make a passable game that it all stems from. But we're not going to try too hard on that last one.
They should have just built a gaming platform on Windows, the platform they owned. The one everyone was playing games on already.
Why would they do that? They make more profit selling a Windows license for your PC than they ever would selling consoles.
They’re never going to get a cut of the profits from 3rd party games on Windows the way they would with a console. The second they try to force every Windows game to pay is the second they all switch over to SteamOS.
See, the issue is that those developers are already paying Valve to be on Steam for Windows. Paying to be on Windows as well would be double taxation, and there’s no advantage to that after Valve gave everyone an outlet (Proton) to move everyone’s libraries to Linux and SteamOS.
So if Microsoft couldn’t charge anyone license fees to sell games for a Windows-based console, why spend all the money to develop one?
nah... screw them
'Investors disliked that'