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If that could translate to ad buys, it would mean I'd only see advertisements for scams, because I have no money for anything else.
omg I'm not sure if this is exactly what you meant but,
I would love a metric above their head that states how many times an advertisement has actually worked on them, vs how many they have seen.
I think it would revolutionize the way we see ads today, because I think almost everyone would have significantly low numbers.
I think everyone knows that advertising is relatively ineffective on a per-view basis, but they're hoping it at least pays for itself...
Yea, but im hoping the constant re-enforcement that it doesn't work will sway them away from wanting to spend on advertisement in the first place.
That would have interesting knock-on effects for ad-supported services....
Yea, I do agree we would see more services become paywalled as a result. Not that that would be a bad thing though, not every site would go that route, the main reason sites don't already is because they know that the typical user isn't going to pay money to access their site, they will just go elsewhere.
The way I can see it, the ad supported model would go away, then branch into a few ways:
The two examples we have aren't great: video streaming and newspapers.
For video streaming, they try to create as much of a monopoly as possible and then extract value from you--enshittification. And even at this early stage, it's not the "ad-free" tier it's "ad-free^*^" tier.
For newspapers, rich people just buy them and blatantly use it for propaganda; they're willing to operate at an official loss if it saves them from regulation or taxes.
Honestly, the ad-free* tiers is what is making me want to do away with ads the most. I don't mind paying for a service, I do mind paying for a service just to get ads anyway. The double dipping is so annoying.
It's becoming increasingly difficult to find a service provider that isn't actively forcing ads into premium tiers.