Think of it like Kodak with digital cameras. Even knowing the market is being disrupted, even having the technology, there is never a short term reason for self disruption. If the company can’t consider the longer term while a market is being disrupted, they will not survive. Of course selling a couple thousand EVs is not going to earn back the cost of entirely new factories and supply chains after two years. Duh. Of course it’s easier to sell hundreds of thousands of legacy vehicles built in legacy factories that are already paid for using supply chains that already exist. But one of those approaches is on a decline to the grave while the other is a paradigm shift for the entire global industry

Doesn’t help the US is so anti-competitive, so protectionist, so many policies favoring excessively large inefficient vehicles. By the time we emerge from this smog of political chaos, legacy American car companies will no longer be able to survive independently nor compete globally.

But the car companies certainly lay deserve a lot of blame- across the entire car market preferring to sell fewer more expensive vehicles, rather than more vehicle that are more affordable.