this post was submitted on 15 May 2025
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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 2 days ago by Pro@programming.dev to c/technology@lemmy.world
304 comments fedilink hide all child comments
 

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] Coolbeanschilly@lemmy.ca 50 points 2 days ago (2 children)

uBlock Origin zaps all of the ads for me on my laptop.

[–] Z3k3@lemmy.world 10 points 2 days ago

My phone too

[–] billiam0202@lemmy.world 8 points 2 days ago (3 children)

I use Firefox. Is Ublock Origin still effective on YouTube since Google shoved out Manifest V3 onto Chromium-based browsers?

[–] calcopiritus@lemmy.world 18 points 2 days ago (1 children)

Firefox is not chromium based. You can install unlock origin and have no ads.

[–] billiam0202@lemmy.world 4 points 2 days ago

Yes, I already do.

I asked because I don't know if anyone who does use a Chromium browser has noticed an uptick in ads.

[–] FurtiveFugitive@lemm.ee 9 points 2 days ago (1 children)

Don't use a chromium based browser.

[–] billiam0202@lemmy.world 7 points 2 days ago (2 children)

I did say I use Firefox. I was asking those who don't.

[–] msage@programming.dev 1 points 1 day ago

Those who don't use Firefox should.

[–] FurtiveFugitive@lemm.ee 3 points 2 days ago

Reading is hard. My advice still stands for everyone else though.

[–] Coolbeanschilly@lemmy.ca 3 points 2 days ago

It works for me, yes. At least on Windows 11. Forgive my technical ineptitude.