this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] peanuts4life@lemmy.blahaj.zone 74 points 2 days ago (3 children)

Once they finally lock down the player so it's impossible to block or skip ads, I look forward to coding a script which screen records each video on my sub list, feeds each video with ads into a purpose made classifier model which labels the ads, stitches out of ads with FFmpeg, and then uploads them to my jellyfin server.

[–] golden_zealot@lemmy.ml 27 points 2 days ago

I love you. Please spread it fucking everywhere when you do.

[–] MrLLM@ani.social 9 points 2 days ago* (last edited 9 hours ago)

classifier model which labels the ads

Not exactly my idea as I read about it somewhere when news about YT supposedly serving server-side ads started to spread.

You could record the video several times and check for differences between streams and then cut them off, might be more resource intensive in network and storage, but I think it’s still cheaper than a neural network hogging the GPU.

[–] rebelsimile@sh.itjust.works 10 points 2 days ago (1 children)

I really wanted to make a system that would recognize if it’s seen the same 30-second clip before (since ads are always repeats) by a shared signature that would just play something else or silence for the length of the ad on the client side, especially for live sports streams.

[–] teuniac_@lemmy.world 16 points 2 days ago (3 children)
[–] Showroom7561@lemmy.ca 14 points 2 days ago (1 children)

“Netflix members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, according to the publication.

This is so hilarious when you think about it.

Are their movies and shows so bad that people are watching ads with as much attention?

Or do they mean "pay as much attention" by ignoring the content altogether as they only run Netflix as background noise while they do something else?

😂

[–] JcbAzPx@lemmy.world 3 points 1 day ago

They very literally create shows and movies to be background noise and still be an understandable story. That's why a lot of their originals are so bad if you sit down to watch them normally.

[–] rebelsimile@sh.itjust.works 5 points 2 days ago

Yeah this would still hit 100% of ads that have happened before now. And all linear tv ads on streams. Seriously willing to build it if anyone wants to work on it with me. Pm me

[–] nullroot@lemmy.world 3 points 2 days ago

Fwiw I kinda wanna see what awful slop their generative ai ads will be. Literally the first time in years I've been mildly interested to see an ad. Not that I'll stop blocking ads to see them, but, mildly interested.