this post was submitted on 19 Aug 2026
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I wonder if using just Mario for the food would be fine.
Go to Super Mario's and then get Mario's lasagna!
First names literally cannot be trademakred for living beings, but they can for commerce purposes so long as said commerced entity doesn't also attempt to sue Mario for also using his born name on a non-trademarked product.
I dont understand what you mean by the so long as part?
A notable high-profile legal defeat over first name usage involves reality star Kylie Jenner losing a trademark opposition against international pop singer Kylie Minogue.
Basically, the name Kylie is perceived by the public as a first name, NOT a brand and therefore is unenforceable in a court of law. They can continue with the trademark all they want, but their limited to only suing other companies, not humans using the name.
ah, gotcha. Thanks!