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Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

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[–] driving_crooner@lemmy.eco.br 4 points 1 month ago (2 children)

Isn't the US, it's everywhere. The next trend is fiber.

[–] Drusas@fedia.io 6 points 1 month ago

Fiber, at least, is one people are actually short on (most people). Unlike protein.

[–] jerkface@lemmy.ca 0 points 1 month ago* (last edited 1 month ago) (1 children)

lol that will never happen, not in the way you mean it. not unless the next trend is "cooking for ourselves like actual human beings"

[–] driving_crooner@lemmy.eco.br 2 points 1 month ago (2 children)

They're are, not synthetic, but kinda, fiber that is starting to being used as ingredient that can be easily added to processed food.

[–] teslekova@lemmy.ml 3 points 1 month ago (1 children)

Yep. Jars of fibre! It's a horrifying corporate grift, but it's also great for chronic fatigue perverts like me who cannot spend much energy on cooking most of the time. It does help.

[–] SaveTheTuaHawk@lemmy.ca 1 points 1 month ago

Watch RFK start eating newspaper with Kid Rock.

[–] driving_crooner@lemmy.eco.br 1 points 1 month ago

No judgement. I just know that is the upcoming trend because my wife works in the food industry and she used to do a lot of projects in high protein products and nowadays everything is high fiber products.