this post was submitted on 12 Sep 2026
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I worked customer service for match for almost a decade, so I can give you a few pointers.
People leave when they're the only ones in an area. So giving them something to do is important to retain people. The best idea I've ever saw was having a forum where people can discuss any topic. I think Match also tested public chatrooms and streams, but i didn't really dealt with those. You'll have to deal with forum drama and moderation, but some people will be very engaged.
Speaking of, moderation will take lots of time and effort. People sick. Make sure that moderation tools are as robust as the matching ones.
I think those are the general ones. Best of luck!
Thanks a lot for sharing. I have a Community Manager background and also was a moderator at Jaumo. Having a place to engage can be fun, but I am not fully sure yet if people really want to do that, when they just want to date. I have to think about it and maybe I will add something as an optional feature.
One of the things I am doing is launching with a wait list, so that an area can populate first, before opening the gates. This avoids the problem of feeling alone.