this post was submitted on 12 Sep 2026
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Pricing on cars with similar features and performance have been going up slower than general inflation, but as you mention they keep increasing the features/performance of the base models.
When I was really getting into cars in the 90's, it seemed like the base models of economy brands were pretty barebones. But over time what previously was optional became standard: air conditioning, automatic transmission, power locks/windows, floor mats, a decent car stereo, cruise control, etc.
And the things that used to differentiate luxury brands/models just became standard over time: traction control, good acceleration/handling, clear coat over the paint, rust resistance. In the 90's, it was still possible to buy a vehicle that took more than 10 seconds to accelerate to 60mph (~100km/h).
And of course, a bunch of safety stuff became standard in large part because of regulation: airbags, anti-lock brakes, crumple zones, backup cameras. And fuel efficiency has gotten much better on the engineering side, for any given level of performance and vehicle weight. Emissions have similarly improved by regulation.
So cars have gotten so much better, while basically getting more expensive slightly slower than general inflation. So it's hard to compare apples to apples between decades.