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In ICE cars the base models/brands are no nonsense and you get more of gimmicks as you move up the pricelist. EVs start much higher on the pricelist so they have to include some gimmicks by default to not feel a total ripoff.
In Europe Volkswagen has 3 brands that sell cars built on same platform but they are positioned in three market segments. This made sense for ICE because pricing and features progression worked while parts were shared. Now their EV lineup cost basically the same across all brands because the baseline is so high.