I shared a link from NPR Tiny Desk but there was no image preview or video embed. After investigating this I learned that when you do that, each instance picks up the link and individually retrieves the link preview nearly simultaneously. For gargantuan sites like YT or Reddit, this is a trivial amount of traffic and not a problem, but for smaller sites like NPR this results in a sort of botnet DDOS attack on the site's servers. More here. Another example here . For that reason, NPR has blocked Fediverse servers like Mastodon.

I have experienced this on my personal server as well (DDOS), but at the time didn't know why, exactly.

This isn't the end of the world, but certainly is not great and hurts engagement with the content. Is there a solution for this? Perhaps using some sort of webtorrent service like PeerTube where they just fetch the information from another fediverse server instead of the source server? Maybe fetching embeds client-side? At least that would stagger the requests.

E: Many people have replied comparing this to the Reddit "hug of death" or "The Slashdot effect". This is not the same at all. Those are legitimate site visits from humans that happen over the course of several hours. This is the result of several thousand servers all automatically fetching the same image simultaneously , and without any human involvement, and potentially next to zero human traffic to the site, which is why I compared it to a botnet or DDOS attack.

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[–] artyom@piefed.social -2 points 3 days ago (3 children)

The image is not federated.

[–] Pamasich@kbin.earth 9 points 3 days ago (1 children)

I just took this random post from my frontpage: https://sh.itjust.works/post/68605733 and made a manual request for the federated JSON-LD.

{
  "@context": [
    "https://join-lemmy.org/context.json",
    "https://www.w3.org/ns/activitystreams"
  ],
  "type": "Page",
  "id": "https://sh.itjust.works/post/68605733",
  "attributedTo": "https://sh.itjust.works/u/derrickoswald",
  "to": [
    "https://lemmy.world/c/technology",
    "https://www.w3.org/ns/activitystreams#Public"
  ],
  "name": "Stratospheric airship flew from US to Japan and back",
  "cc": [],
  "content": "<p>It seems with an unmanned airship they should be using hydrogen for the ~8% increased payload capacity.</p>\n",
  "mediaType": "text/html",
  "source": {
    "content": "It seems with an unmanned airship they should be using hydrogen for the ~8% increased payload capacity.",
    "mediaType": "text/markdown"
  },
  "attachment": [
    {
      "href": "https://arstechnica.com/gadgets/2026/10/trans-pacific-journey-tested-stratospheric-cell-tower-concept-in-japan/",
      "mediaType": "text/html; charset=utf-8",
      "type": "Link"
    }
  ],
  "image": {
    "type": "Image",
    "url": "https://sh.itjust.works/pictrs/image/df608ab3-b644-489d-b217-9224aa09e203.jpeg"
  },
  "sensitive": false,
  "published": "2026-10-19T20:16:37.383385Z",
  "language": {
    "identifier": "en",
    "name": "English"
  },
  "audience": "https://lemmy.world/c/technology",
  "tag": [
    {
      "href": "https://sh.itjust.works/post/68605733",
      "name": "#technology",
      "type": "Hashtag"
    }
  ]
}

Notice the

"image": {
    "type": "Image",
    "url": "https://sh.itjust.works/pictrs/image/df608ab3-b644-489d-b217-9224aa09e203.jpeg"
  }

Yes the image itself isn't sent over (iirc they never are?), but it's stored on sh.itjust.works. Other instances grab it from there, not the website the post links to.

I did notice just now though that some Lemmy instances seem to just proxy the image through their servers, which I assume is to avoid CORS. But that's an instance choice, not a general fediverse issue.

Mbin does the same as Lemmy, but it also includes the image in the attachment property. Probably for compatibility with some other platform.

~~One thing I didn't notice before was that you're using Piefed. That's the one software I didn't check before writing my previous comment. It does seem like Piefed is the outlier here. I tried a post from piefed.ca and the image is nowhere to be seen. The image property is not present, it's not in the attachment array, and I can't see any other property that contains it.~~

Edit: A piefed.social post I just tried did have an image, so I assume I'm just blind.

[–] artyom@piefed.social 0 points 3 days ago

Rimu posted a parent comment elsewhere regarding PieFed and Lemmy.

[–] Ghoelian@piefed.social 3 points 3 days ago (1 children)

Are you sure? In your post you're talking about fetching an image for a link preview, not an image post.

Usually, when I see an image post, the source is actually the pictrs of the source instance, so in that case I think it is federated.

[–] artyom@piefed.social -2 points 3 days ago (1 children)

No one was talking about an image post...

[–] Ghoelian@piefed.social 4 points 3 days ago* (last edited 3 days ago)

I figured a post with a link with preview image wouldn't be the same in terms of event as an image post. Turns out it pretty much is, but also, I checked a few posts and cross-posts across instances, all of them have an image url of the original instance, not the one I'm viewing on. So if they are individually fetching this image, they're not using it.

Edit: I was wrong, two of the crossposts just didn't respond to the request for activity, so I was looking at the wrong response data

[–] Goodlucksil@lemmy.dbzer0.com 2 points 3 days ago (1 children)

the image should be federated

[–] artyom@piefed.social -1 points 3 days ago* (last edited 3 days ago) (1 children)

Did I say "shouldn't be"? Could have sworn i said "is"...

[–] Goodlucksil@lemmy.dbzer0.com 1 points 2 days ago* (last edited 2 days ago)

The image isn't federated, but [I believe] it should be.

But I am already thinking it shouldn't be because of hosting concerns.