Steam

I'm pretty sure its companies capitalising on the hype.

They shit out a 75% complete game, then use AI to wrap models on a skeleton to make a "game", that makes a good demo. Unfortunately the original company only wrote so much original code, so all these demos really can't get past that (which makes an insane sales pitch, your hard work finally made your dream come true - just pay us $12.99 a month!).