this post was submitted on 22 Oct 2026
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At the time of its release, the manner on how it they'd marketed that was confusing as they showcased the Wii U gamepad as if its a portable console (its not) since its rather the main controller for the Wii U console. I was in high school when the console was first revealed, my reaction to that was "WTF?" as I thought the gamepad was portable, as the ads often flex that it can be (or the way they showed it came off as that).

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[–] MurrayL@lemmy.world 11 points 16 hours ago (4 children)

The name is usually what people blame, but if that’s the case why did they succeed with NES being followed up by SNES? Or Game Boy followed by Game Boy Color and then Game Boy Advance?

Hard to fault them for following a pattern that had worked great for them in the past.

[–] missingno@fedia.io 2 points 7 hours ago

In addition to what others have said, a large part of the problem here was that the marketing heavily focused on the GamePad rather than showing the whole console. So it was an understandable mistake to think the Wii U was a controller. That's not a problem any of those other systems had, they were more clearly advertised as consoles.

[–] dogslayeggs@lemmy.world 4 points 8 hours ago

Super, Color, Advance all describe the console. The customer knows what they are getting.

U is a letter that gives no information. Is it a themed Wii for college kids? Is it a U shaped controller upgrade? Is it a screen addon? Is it an online social media thing?

If you had asked me before coming into this thread what the Wii U actually was, I wouldn't have been able to tell you. I knew it was a flop. I knew nobody who actually had one. I didn't even remember it had a screen. I knew I wasn't interested in getting one at the time even though I had a Wii and a 360 but didn't have either the PS4 or XBOne. So I think both the weird name and the fact it wasn't wanted or needed by anyone are to blame for its failure.

[–] dan1101@lemmy.world 8 points 11 hours ago

To me Super Nintendo sounds like a super version of the Nintendo, and Super is the first word.

Game Boy Color implies it is a Gemeboy with a color screen.

Game Boy Advance sounds like an advanced version of the Game Boy.

Wii U tells you nothing. It starts with Wii and then adds the nonsensical letter U, that's all the information the name conveys.

[–] brsrklf@jlai.lu 14 points 16 hours ago* (last edited 15 hours ago)

Basically way larger audience. The big thing in gaming around 2005-ish is that everyone is a potential gamer, including people who mostly don't care about or are not used to specific console releases.

Also I'd argue a "Super" is a clearer mark of upgrade than a single, very random letter or number (that is specifically not used like a version number like "GameMachine 4" but instead a weird portmanteau).

Also counterpoint : Nintendo of America used a lot of marketing to try and make people stop calling consoles "a Nintendo", and part of this was the lack of distinction between NES and SNES (the other part was confusion with the competition).