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Yes and no. Subaru has a strong reputation in the queer community (or at least used to) because they were one of if not the first conpany to publically sponsor a queer sports player (female tennis player if memory serves correct but im sure somebody will correct me if im wrong). So even if not their intent, it's easy to see how it could be interpreted as such. They didn't earn the name "lesbaru" for nothing, they actually intentionally advertised to the queer community going back to the 90s if I'm not mistaken !
I thought this was more well-known. So much so that on the Karate Kid sequel series Cobra Kai, Johnny Lawrence is offered a Subaru and he quickly dismisses it because he's not a lesbian.
Now hold on, I don't care about sports or cars but I like lesbians, and the Subaru ad and the female tennis player were all part of a fiction television show, about lesbians called, "The L word."
I don't think these things happened in real life.
I'm too young, but it was real. It was such a thing within the lesbian community that shows like the L word were referencing it.
Well u made me look it up. They did a huge ad campaign with Martina Navratilova in the early 2000's. Never heard of the L word show, but I suppose they had to be inspired by real life events seeing as how it was filmed after these ad campaigns took place!
Whoa
The more you know.
Still seems like a stretch but it hurts nobody to believe it ¯\_(ツ)_/¯
NPR did a podcast episode on it. Subaru basically realized that their car specifically resonated with lesbians due to various usability niches and so they decided to lean heavily into it. But it was the 90s, so they needed to be sublte at times.
https://www.npr.org/sections/money/2016/10/14/497958151/episode-729-when-subaru-came-out
It does not matter what it seems like.
It is fact.