this post was submitted on 08 Nov 2026
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Apple’s New CEO Is Reportedly Pushing to Stuff More AI into iPhones (gizmodo.com)
submitted 1 day ago by NekoKoneko@lemmy.world to c/technology@lemmy.world
159 comments fedilink hide all child comments
 

Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

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[–] nbsp@programming.dev 73 points 1 day ago (1 children)

they skipped burning infinity billions on training useless models and building data centres.

[–] DupaCycki@lemmy.world 11 points 1 day ago (1 children)

Apple very much did want to invest into AI development, but the financial department - which used to be Cook's department before he became CEO - repeatedly denied allocating money for buying GPUs, and told the engineers to 'just use the old ones'.

At that point, the 'old ones' were several years old, and in quantity about 1% of what Microsoft or Google had at the time.

Apple never 'chose' to wait with AI. It chose to be run by businessmen, who are always clueless, and who will always make terrible decisions. Though in this case it happened to have temporarily positive or neutral consequences for the users.

[–] Taldan@lemmy.world 3 points 1 day ago (2 children)

repeatedly denied allocating money for buying GPUs, and told the engineers to ‘just use the old ones’.

What's the source for this story? Seems wild finance was able to make a top level strategic decision like that

[–] DupaCycki@lemmy.world 1 points 4 hours ago

Apple Explained published a fairly thorough video on the failure of Apple Intelligence, and it's covered there.

Video: https://www.youtube.com/watch?v=qRLvC0kd2jk

Unfortunately he doesn't provide sources, but usually shows articles, so you can easily find them. The original sources there were leaks iirc.

[–] sexhaver87@sh.itjust.works 1 points 19 hours ago

Well I want the source, but finance has usually ran the show. They are the ones with the checkbook after all.