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submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world

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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] halcyoncmdr@lemmy.world 168 points 2 days ago (2 children)

Likewise, I can prevent anything from even entering my network that I don't want on it.

[–] shalafi@lemmy.world 41 points 2 days ago

That's more to the point!

[–] jaybone@lemmy.zip 23 points 2 days ago

Unless it’s intellectual property that belongs to the movie industry. Then you better not touch it. Or that’s illegal.

But if it’s advertisements, then you have to watch it, or that’s illegal.