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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
(pressgazette.co.uk)
this post was submitted on 20 Jul 2025
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I feel like one thing doesn't get talked about enough is that websites feel the need to implement ad services that want to track the user in order to serve ads. Which I just find weird, the expectation to give up ones privacy, just to get served an ad.
Instead, the ads should just be relevant to the content of the page where an ad is embedded, which would automatically make it relevant to the reader, without tracking them.
I'm sorry for being a broken record in this thread but holy crap yes! Right now you can embed a static ad in a web page relevant to the page's content and adblockers will not block it!
Ad companies are getting butt-hurt because the pages you are referencing are being seen even less, due to AI scraping by search engines. So now they are going after: