this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 3 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] plz1@lemmy.world 18 points 2 days ago

Ad companies are getting butt-hurt because the pages you are referencing are being seen even less, due to AI scraping by search engines. So now they are going after:

  1. The consumer using an ad blocker. Last amount of protections/rights, easiest target to vilify.
  2. The search engines, for stealing content views where ads would be placed
  3. The publishers for allowing users that use ad blockers.