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submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world

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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Vanilla_PuddinFudge@infosec.pub 3 points 2 days ago* (last edited 2 days ago)

You think most people open settings or hamburger menus? You're more optimistic than I am.

These days the average caveman is used by his phone, not the other way around.