this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
343 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] AntEater@discuss.tchncs.de 3 points 1 day ago (1 children)

Exactly. I'll go back to browsing the web with Lynx before I accept ads. If it breaks, it breaks...

[โ€“] Arcka@midwest.social 3 points 1 day ago

Gladly go back to every site having an animated 'under construction' gif.