this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] GnuLinuxDude@lemmy.ml 8 points 17 hours ago (1 children)

More necessary than that, really.

[โ€“] StarryPhoenix97@lemmy.world 12 points 17 hours ago

That entirely depends on the quality of your water.