this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
341 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] DicJacobus@lemmy.world 2 points 12 hours ago

Not even a linux guy, but I had a Pi from a decade ago that I never opened, decided to set it up and use it for something useful, friends suggested Pihole. pained myself for 2 days getting everything working (most of my trouble had to do with peripherals and IP addresses not the device itself) but after the grief, got it working and it was well worth it.

I even printed a sticker for it that said "where ads go to die"

sorry doubleclick, but you're toast