this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] DicJacobus@lemmy.world 4 points 12 hours ago (2 children)

depending on your household's browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.

I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them "what the fuck are you doing on your phone?"

also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she's playing some solitare game she downloaded.

[–] ShaggySnacks@lemmy.myserv.one 2 points 9 hours ago

I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them “what the fuck are you doing on your phone?”

Be careful of the answer. Sometimes ignorance is bliss.

[–] sfbing@lemmy.world 1 points 10 hours ago

You shouldn't say that to your Grandma or Grandpa. :)