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There was a 'single day consumer stop' recently that was just plain silly. That won't even show up on a weekly report, let alone concern even managers.
Also, if they don't know it's due to a standpoint, they will look for every other likely reason available. It needs to be a movement
Target is an interesting case study. Largely self-inflicted, but conservatives remember them having trans bathrooms and liberals remember them taking them away (not that that was the only issue, they have become blatantly racist as well). It's too narrow and too slow, but that's what results when society rejects an institution.
It would be great if we could narrowly focus on a few egregious examples and wreck them, but getting everyone to non-organically agree on who to target (no pun intended) is going to be difficult.
The target needs to be capitalism. Not Walmart, not Target, not Amazon. Just quitting the sheer amount of shit we buy that is not necessary. Reassessing our understanding of the word necessary. And for the things that are truly necessary, buying from companies who don't race to the bottom with the most low-quality instant garbage they want to break so we'll but another one.