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The parent company, (Brown-Forman Corporation), of American alcohol producers such as Jack Daniel's whisky and Woodford Reserve bourbon says sales to Canada dropped 62 per cent during the latest fiscal quarter compared to a year ago, as American alcohol remains off the shelves in many provinces.
After U.S. President Donald Trump imposed tariffs on Canadian goods in early March, a number of provinces retaliated, pulling American alcohol from store shelves. Alberta and Saskatchewan have since lifted the ban.
During a conference call with investors Thursday, officials with Brown-Forman — the parent company of brands such as Jack Daniel's and Woodford Reserve — noted other pressures, but said the boycott is causing a "significant impact."
Brown-Forman Corporation
Brown-Forman Corporation is an American family-controlled publicly traded company, one of the largest in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several very well known brands throughout the world, including Jack Daniel's, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Herradura, Korbel, and Chambord. Brown-Forman formerly owned Southern Comfort and Tuaca before selling them off in 2016.
As of fiscal 2024 the company had gross sales of $5.32 billion and net sales of $4.178 billion.[2] The roughly 40 members of the Brown family, cousins that are descendants of founder George Garvin Brown, control more than 70% of the voting shares[3] and in 2016 had a net worth of $12.3 billion.[4]
https://en.wikipedia.org/wiki/Brown-Forman#Illegal_subsidization_in_China
In the past I used to go to Macdonalds or burger king fairly often. I also enjoy whiskey and bourbon so I bought Woodford reserve.
Macdonalds and burger king, I stopped going when they kept the food the same but doubled the prices. For the same amount I'd rather go to some local artisinal burger place.
American bourbon I just stopped buying when trump started to make threats against the EU and Canada. In 2022 I visited the US, but right now I don't want to go to the US or use US products. Services I'm slowly getting away from but it takes some time.
Even if your next president is Bernie Sanders, I probably still wouldn't trust the US again. Who is next after him? Can be a trump like president again.
Where I live we have this saying, trust comes by foot but leaves by horse. It's going to take a lot of time to earn trust back.
I'm not going to be supporting america until at least a decade from now. IF they can show they're on a good path with no major hiccups, I'll reconsider.
of course our own country is slowly falling to the right as well, so... I'll be focusing on that first
Tariffs for greed’s sake I can understand from Americans. That’s the neighbour we know and eye roll when they’re not looking.
Tariffs with the intent of annexation is a red line that there’s no coming back from. Even if a less problematic leader is elected we have to reconcile with the reality that there are thousands of people in positions of power that thought all these facist orders are okay to follow.
Americans are trying to burn our house down while whining that we don’t showblow their driveway like we used to.
I don't blame you. Trump has set a precedent how low they can go. There is no return.
I am so sorry. I didn't vote for him.