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The parent company, (Brown-Forman Corporation), of American alcohol producers such as Jack Daniel's whisky and Woodford Reserve bourbon says sales to Canada dropped 62 per cent during the latest fiscal quarter compared to a year ago, as American alcohol remains off the shelves in many provinces.
After U.S. President Donald Trump imposed tariffs on Canadian goods in early March, a number of provinces retaliated, pulling American alcohol from store shelves. Alberta and Saskatchewan have since lifted the ban.
During a conference call with investors Thursday, officials with Brown-Forman — the parent company of brands such as Jack Daniel's and Woodford Reserve — noted other pressures, but said the boycott is causing a "significant impact."
Brown-Forman Corporation
Brown-Forman Corporation is an American family-controlled publicly traded company, one of the largest in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several very well known brands throughout the world, including Jack Daniel's, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Herradura, Korbel, and Chambord. Brown-Forman formerly owned Southern Comfort and Tuaca before selling them off in 2016.
As of fiscal 2024 the company had gross sales of $5.32 billion and net sales of $4.178 billion.[2] The roughly 40 members of the Brown family, cousins that are descendants of founder George Garvin Brown, control more than 70% of the voting shares[3] and in 2016 had a net worth of $12.3 billion.[4]
https://en.wikipedia.org/wiki/Brown-Forman#Illegal_subsidization_in_China
Tariffs for greed’s sake I can understand from Americans. That’s the neighbour we know and eye roll when they’re not looking.
Tariffs with the intent of annexation is a red line that there’s no coming back from. Even if a less problematic leader is elected we have to reconcile with the reality that there are thousands of people in positions of power that thought all these facist orders are okay to follow.
Americans are trying to burn our house down while whining that we don’t showblow their driveway like we used to.