this post was submitted on 18 Sep 2025
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260
Marketing Doesn't Work on Nerds (www.infoworld.com)
submitted 8 hours ago by melfie@lemy.lol to c/technology@lemmy.world
131 comments fedilink hide all child comments
 

Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.

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[–] JohnnyCanuck@lemmy.ca 7 points 7 hours ago* (last edited 7 hours ago) (2 children)

Developers rarely control the tools budget; their managers do.

So this whole article is a moot point

Developers detest marketing. If you want to sell them a tool, make it easy for them to find the information they need and leave them alone to try out your tool.

So marketing does work, just not "traditional" or "mainstream" marketing. We've had shareware since the beginning times, which was the ultimate try before you buy. Now we have the subscription model (fbow).

Yeah I'd like to think I'm better than marketing, but really, it just takes the right marketing, and I'm putty in their hands.

[–] melfie@lemy.lol 4 points 7 hours ago (1 children)

Fair point. The title should be something more like “Normie Marketing Doesn’t Work in Nerds”.

A website with pricing, extensive documentation, and a download button effectively IS marketing.

[–] thebestaquaman@lemmy.world 2 points 4 hours ago

The fundamental difference to me, which makes me not see "a website with extensive docs and a download button" as marketing, is whether you need to seek it out or not.

If I need to seek it out myself, it's not marketing, it's simply "providing solid information" and "making your product accessible", which is a whole different ballgame from "shoving your shit into peoples face in the hope that they'll give you money".