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I feel like you may not understand what DEI actually is. What, precisely, do you think a "DEI hire" is?
"DEI hire" has a different definition depending on whether you're talking about design or implementation.
Design: Non-discriminatory hiring practices where race, gender, age, religion and disabilities are overlooked. You get hired purely on your ability to do the job. Appropriate disability supports are given if required.
Implementation: Cheap foreign labour obscured by marketing spin and a calendar of wokewashing. Applicants are hired based on a quota that in no way reflects the talent pool.
Neither of those are DEI.
Also the "Implementation" part just sounds like what a really shitty company wound do, primarily trying to monetise on "DEI" ... wtf.
I see his fully fleshed explanation, but I don't see a counter? Not that I have any strong opinion, just curious what DEI actually means.
DEI isn't intended to be "colorblind", it explicitly suggests that employers give consideration to applicants from disparaged demographics, who may have otherwise been ignored during the application process. It doesn't, however, imply hiring quotas; there is no such thing as "a DEI hire".
Many people seem to confuse DEI for Affirmative Action, as evidenced above. This article explains the differences pretty succinctly: https://natlawreview.com/article/dei-diversity-equity-and-inclusion-v-affirmative-action-they-are-not-same