this post was submitted on 06 Nov 2025
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I doubt they’re referring to feature parity WRT machine learning summaries and the like. “Less useful over time” is more likely a gentle way of saying ungraceful performance degradation.
Escalation in the SEO wars is accelerating. Various culprits but obviously generative NLP technologies designed specifically to sound human are nukes in this metaphor.
Any index developer that isn’t willing or can’t afford to continue fighting the war must choose:
If the index is the developer’s only product, the only real risk of option 1 is damaging their street cred.
In OP’s case, the index was not even their core product, so option 2 was the wiser decision.