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What's going on is the usual framing bordering on lies in the media trying hard to normalise the far-right (totally not connected who owns the media of course *wink wink*)...
What they call "family-business" here maybe -technically correct- owned by private families. But we are actually talking about the same multi-billion € companies that already got rich through the nazis back then.
It's like writing "up-and-coming tech start-ups praise Trump policies" but talking about Tesla and Meta.
So in reality it's "ultra-rich think they can benefit from fascists as they always do". But that headline would not fit the agenda.
Fun fact: Because of that decision Deutsche Bank -as if you could think of people with less morals than those- cancelled several business agreements with them. "You are too evil for Deutsche Bank to work with you" is some special kind of statement.
Edit: Rossmann (drug-store chain, 12 billion rev/year - notably not one of those founded in the 1800s and already befitting from a nazi regime once but just 50 years ago) just cancelled their membership. Let's hope it's the first of many...
Edit2: We can add Vorwerk and Melitta to the list...
To be fair to the media here: they didn't invent the name, the association itself is called "Verband der Familienunternehmen". So they're the ones doing the framing. However, Reuters COULD translate it with capital initials, "Association of Family-Owned Businesses" or something, to show that it's a name.
That would be minimum for a short note.
Which this isn't, so they could do this thing called ... you know ... journalism.
This outdated stuff where they actually inform people about details like that association being a neo-liberal lobbyism organisation representing about 0.2% of German family businesses. With such "family businesses" as Miele, Dr.Oetker or Henkel (~5, 4 and 21 billion revenue/year).
Edit: Dr. Oetker is officially denying their membership...