this post was submitted on 03 Dec 2025
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badposting

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Half genuine question.

Some streamers I watch have described themselves a business owners and to an extent they are. I think? They have employees or in some cases, co-owners but they entirely depend on streaming platforms and brand deals for revenue. In some ways they function as workers for streaming/entertainment companies like twitch or youtube but does this make them proletarian if they also sell commodities? Idk how brand deals work exactly so correct me if I am wrong but normally streamers/youtubers sign deals with companies to create products that use their image to advertise a commodity for which they receive a decent margin of the profits right? Is this bourgeois? They don't own the commodity production right? They are still receiving surplus value but how is this considered a business? Is there a class analysis of streamers I can read somewhere because I feel like this is getting into the nitty gritty of class and I honestly haven't moved beyond semi-proletariat, proletariat, petit-bourgeois, and monopoly bourgeois with peasant sometimes thrown into the mix. Wth is a streamer even. Anyway I am drunk and bored

This is in badposting because it is about streamers.

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[–] dead@hexbear.net 11 points 2 weeks ago (3 children)

Bourgeois is an action. It is relationship to another group of people. The bourgeois extracts value from other people through ownership of the means of production. Bourgeois are people who take money from other people simply by owning things.

Look at Dentists for example. You go to a Dentist office and there's different levels of employees there. There typical a bunch of assistants who do the menial cleaning work and then there's 1 or 2 top level dentists that own the office. The top level dentists come in and glance at the teeth after the low level assistants do the cleaning. By owning the practice and overseeing the teeth cleanings, the top level dentists are extracting labor value from the lower level dental cleaners.

There is a Dentist in my town who owns a Dental Practice and is also a landlord who owns dozens of houses, which he uses as rental properties. This guy is Bourgeois.

Are dentists inherently bourgeois? No. Is the act of doing dental work inherently bourgeois? No.

Somebody is bourgeois if they collect money by owning things made by somebody else.

[–] gayspacemarxist@hexbear.net 2 points 2 weeks ago (2 children)

Good post!

Separate q, how do you remember how to spell "bourgeois"? Do I need to learn French?

[–] dead@hexbear.net 4 points 2 weeks ago

I retype the word a few times until the red squiggly underline disappears.

[–] TreadOnMe@hexbear.net 3 points 2 weeks ago (1 children)

I always think of it as 'bour-geois' even though it is pronounced different because French is a cursed language.

[–] Keld@hexbear.net 2 points 2 weeks ago
[–] Keld@hexbear.net 2 points 2 weeks ago

A dentist working at his own clinic is a fairly classic example of someone who is petite bourgeois

[–] bennieandthez@lemmygrad.ml 1 points 2 weeks ago* (last edited 2 weeks ago)

Even if the clinic was operated by the sole owner dentist and they did all the work, it's still bourgeois since their services price includes a profit for them. It's the classic petit bourgeois example.

It's one of the reasons i really dislike the doctor worship that many baby leftists do.

[–] AssortedBiscuits@hexbear.net 5 points 2 weeks ago (1 children)

Streamers, Youtubers, and influencers as a whole are artisans. The ones who are big enough to employ editors (key word employ) can be said to be petty bourgeois.

[–] Keld@hexbear.net 3 points 2 weeks ago

Can they? They do not own their own means of broadcasting. In a very real way they are functionally employees of twitch/kick/youtube

[–] Crucible@hexbear.net 4 points 2 weeks ago (1 children)

Only if they own their own camera

[–] SchillMenaker@hexbear.net 2 points 2 weeks ago

I'm going to hire a bunch of really catty movie producers so I can finally control the means of production

[–] bennieandthez@lemmygrad.ml 1 points 2 weeks ago* (last edited 2 weeks ago)

They're definitely petitbourgeois. Also in this case, the one getting milked is the viewer, not the streamer. The bottom line is selling products to people through ads.