This just looks like a Simpsons episode… but I don't remember which one.
this post was submitted on 22 Jan 2026
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If it's not federated then it's not a good thing.
Anna Zeiter, CEO of W
Oh goodie. Useful idiots need scumbags profiting off of their stupidity to get onboard.
The shit some people will go to to avoid an open platform.
will require identification and photo validation
With all the privacy issues in the past few years, it's "dead on arrival" as they say.
Yup. It will fail spectacularly.
Too bad cuz it could have legit beaten Xitter.
If distributing child pornography can't get people off Xitter, nothing will.
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They named themselves W but those draconian ID requirements are an L
I hate X, but good luck with this:
The new platform, W, will require identification and photo validation to ensure that its users are both humans and who they claim to be,
Europeans will absolutely not fight back on it and will comply willingly with zero hesitation, unfortunately
Lol, what? Nobody will use this.
I mean among other platforms one where the identity is guaranteed would be nice.
It's not like every other platform would be blocked. But I would like to see if it would even be different.
Isn't this just some random company trying to cash in a little from controversy surrounding Xitter?
Yes, and stupid people are going to lap it up.
will require identification and photo validation
Straight from the book "How to kill your app before launch", page 1.
data privacy at its core
Looks like they haven't seen the obvious conflict with requiring id + photo, unless they plan on manually review every application.
After reading the article, it sounds like they're just making yet another xitter clone with the hopes that govt figures will use it. Govts could just spin their own mastodon or similars for a similar effect.
After reading the article, it sounds like they’re just making yet another xitter clone with the hopes that govt figures will use it.
Nothing puts me off more than advocating for a new product or set of technology without reasonably comparing it to already-existing technology. They should dedicate a section of their homepage to an explanation what's the difference between their system and Mastodon.
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Looks like W is being built on ATProto.
Doing a pure EU PDS is great; hopefully they do a Webview too, so that moderation and trust and safety aren't at the behest of US Bsky.
That's something that may cause some grief in Europe. Moderation in ATproto is opt-in. You don't have to subscribe to a US moderation service or any moderation service. One will probably want someone to filter spam, harassment, or content that one finds objectionable. But moderation according to EU regulations is about removing content that other people don't want you to see. I'm not sure if that's going to be super popular.
For non-believers in that format of social media, is ATProto good or bad?
The basic building block of the Fediverse is the instance, right? Every instance is its own self-contained, centralized social media service that optionally interacts with other instances. EG Trump's Truth Social is a Mastodon instance that does not federate.
ATProto takes a more radical approach. Everything is modular. There is no instance or anything that is complete in itself. It's more like the WWW. You can make websites in different ways. These are made findable through search engines like Google or Bing, which are not affiliated with companies offering web hosting.
ATProto takes everything apart. It tries to avoid choke points or lock-in as far as possible to thwart monopolies. You have a server that stores your data (posts, etc ...), called a PDS. You can move your data to a different server. An identity provider tells others where your account is at any moment. A relay collects all the posts that people make and makes them available for further processing. This can be used to create algorithmic feeds, or moderation (aka labelling). These things are independent of each other and can be independently offered by different parties. You can pick and chose which to use, though there isn't a whole lot of choice yet.
ETA: No idea what W wants to offer in that regard.
Thanks for taking the time to explain.
Follow-up question : doesn't ATProto run into the same issue as Bluesky for example, where even though the protocol allows for decentralization, the vast majority of users are on the same servers, thus negating the pros of decentralization?
I feel like this would be the case here where one server will contain all the modules.
The company Bluesky Social PBC created the microblogging service Bluesky and the ATProtocol. It's like the company Mastodon created the microblogging service Mastodon. There are other services built on ATproto that are EG like Reddit/Lemmy. But these have not taken off significantly.
The ecosystem is mature enough so that you can participate in Bluesky without using services offered by Bluesky Social PBC and without making sacrifices. For the most part, you can move without abandoning your account.
It is true that the servers are mostly run by the Bluesky company, but so what? Email is mostly run by Google and no one seems to think that's a problem.
More and more people are moving away from tech giants because of their shitty behaviour. So I think it is important to note how the data is used and stored, thus my follow-up question.
Thanks for the detailed response.
how the data is used and stored
That's a tricky one and will potentially cause a lot of problems to open social media in Europe. Just know that there is no such thing as "looking" at a post, comment, or profile. It gets downloaded to your device and stored for as long as it's needed, or maybe longer.
I understand that. Just like Lemmy where all the instances that are federated have a copy of the posts and comments you make.
However, you have the option to create your own instance and federate or not with any community you want.
If there is one mega instance, deferating from it effectively kills the social media. Thus my train of thoughts.
No offense. I just never know how widely understood such facts are. People do not seem to appreciate that open social media requires that the data be stored anywhere.
No worries, no offense taken.
Hopefully people will see discussions like ours and learn a little something about how things work.
More and more people are moving away from tech giants because of their shitty behaviour. So I think it is important to note how the data is used and stored, thus my follow-up question.
Thanks for the detailed response.
Bluesky itself is behind ATProto
Make of that what you will
I didn't know that.
So, my main takeaway is that ATProto basically splits user authentication and content storage and feed algorithm? Like, these are 3 separate things?
You can have your own authentication server at home that basically just says that you are you (similar to a cryptographic identity), then you can store your content on google cloud and then use a 3rd-party feed algorithm?
The option to self-host your identity piggybacks on the DNS-system. A certain domain name resolves to the server where you store your ATProto identity. As long as you control the domain name, you control your identity. The ATProto identity is simply a pointer to where you currently store your data that your followers/contacts can use to find your content (IIRC).
The non-selfhosted alternative is a central identity service run by Bluesky. Unfortunately, the identity cannot be moved for obvious reasons. It would be good if there were some more options there. In principle, if the ATProto identity was tied to the government identity, that would make it moveable and non-hijackable. For some people, celebrities and such, that would be a good option.
Regardless of whether you selfhost your identity, you can selfhost a Personal Data Server (PDS), which stores your data and makes it available to the network. The PDS can move, cause that's what the identity is for.
Feeds and other stuff is again independent.
thank you. that's indeed fascinating to contemplate about.
Spyware disguised as a "social media platform", hard pass.
There is no future in social media unless it's decentralized. Gonna assume this is dead on arrival.
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