this post was submitted on 24 Apr 2026
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[–] Maverick604@lemmy.ca 2 points 21 minutes ago (1 children)

Regarding the fact that these ads promote playing games instead of having sex … umm, that’s basically what happened. Sounds crazy but, ya, young people are having less sex today, and the birth rate has dropped precipitously. You can list a dozen other factors that would impact this as well (economy, education, etc) but access to video games does seem to correlate. Sometimes correlation IS causation.

[–] bearboiblake@pawb.social 1 points 11 minutes ago

I don't think this is true. You can disprove this by comparing the fertility rates to the popularity of gaming in different countries, for example in Sweden birth rates rose considerably between 2000 and 2010 despite gaming being an extremely popular pastime in Sweden.

There are lots of factors involved of course but the largest ones are things like widespread access to birth control, being able to afford to raise a child and feeling like you live in a stable, safe environment to raise a child.

[–] desertdruid@lemmy.blahaj.zone 11 points 4 hours ago
[–] inclementimmigrant@lemmy.world 8 points 4 hours ago (1 children)
[–] The_Picard_Maneuver@lemmy.world 3 points 4 hours ago (1 children)

Lol, there were seriously no rules.

[–] inclementimmigrant@lemmy.world 7 points 4 hours ago* (last edited 4 hours ago)

It was a very different time back in the 90's.

ETA, the other print ad:

[–] DimberDamber@lemmy.ml 52 points 11 hours ago (1 children)

The second best thing to do in the dark.

[–] PhoenixDog@lemmy.world 8 points 7 hours ago (1 children)

Seriously though, the SP was a life changing device for me.

I still have mine in it's protective case that I play at least once a year. I'm nearly 40.

[–] Piwix@lemmy.zip 4 points 5 hours ago

Literally read this with my GBA SP in hand

[–] hayvan@piefed.world 27 points 11 hours ago (1 children)
[–] TropicalDingdong@lemmy.world 12 points 10 hours ago (1 children)
[–] PhoenixDog@lemmy.world 7 points 7 hours ago

Ss... Step-Stool?

[–] B0NK3RS@lazysoci.al 81 points 14 hours ago (2 children)

90s and 00s era were pretty wild with advertising.

[–] rslogix89@lemmy.world 51 points 13 hours ago (2 children)

The 32x had some interesting ads:

French ad for the 32x:

[–] grue@lemmy.world 11 points 11 hours ago (1 children)

SEGA did what Nintendidn't.

[–] NekoKoneko@lemmy.world 4 points 11 hours ago (1 children)

Or, I guess, Sega did what Nintendalsodid.

[–] grue@lemmy.world 2 points 10 hours ago (1 children)

What Nintendidn't [yet], because that DS ad is a lot more recent and I don't remember Nintendo itself having anything quite that risque in the '90s.

[–] NekoKoneko@lemmy.world 4 points 7 hours ago

This reply is offensive. We both went to all that work and you didn't even have the decency to say "What Nintendidn'tyetbecausethatDSadisalotmorerecentandidon'trememberNintendoutselfhavinganythingquitethatrisqueinthe'90s."

[–] CallMeAl@piefed.zip 4 points 10 hours ago

The French magazine ads for tech in the 1990s were absolutely wild

[–] ch00f@lemmy.world 22 points 14 hours ago (1 children)
[–] DisgruntledGorillaGang@reddthat.com 14 points 13 hours ago (1 children)

There's no way that's a real Nintendo ad.

[–] kinkles@sh.itjust.works 12 points 13 hours ago (1 children)

I remember seeing it in Nintendo powers because that was the day I learned I was stupid

[–] NekoKoneko@lemmy.world 6 points 11 hours ago

I think your response is deadpan, but just to be clear, there's no way that's real. I can be convinced by someone creating a properly faked Photoshop of it in a real magazine, however.

[–] Endymion_Mallorn@kbin.melroy.org 38 points 13 hours ago (3 children)

Sex sells, especially to teenage boys. The main demographic for video game ads is teenage boys. Hence the prevalence of ads like these.

[–] infinitesunrise@slrpnk.net 9 points 8 hours ago* (last edited 8 hours ago)

Which was a completely arbitrary unforced error from a marketing perspective, setting back acceptance of video gaming as a ubiquitous thing everyone does by decades, pigeonholing them into a thing that only maladjusted angry young men do. You have the asinine marketing choices of the 90s to partially thank for the toxic exclusionary culture that still exists in many games today. They could have had every kid, girl or boy, cool or nerd, playing video games in 1995 but patriarchy said no.

Ironically, it was counter-counter-counter culture, reacting to the vestiges of Reaganite pearl-clutching that still wafted through life and politics of the time. Same influence that inspired "badly behaved" cartoons like The Simpsons and South Park. Video game advertising just leaned into that last counter too hard and landed in misogyny.

[–] RightHandOfIkaros@lemmy.world 14 points 11 hours ago

Nah, this ad clearly says that girls can play Nintendo DS too! See look at the picture, it says good girls AND bad girls and both of them are holding a Nintendo DS!

[–] atomicbocks@sh.itjust.works 16 points 13 hours ago (3 children)

That hasn’t been true in a while. In fact I would go as far as say as the main demographic for video game ads today is middle-aged moms who played Candy Crush.

Pretty much since the Wii casual gamers have been the bigger market.

[–] RightHandOfIkaros@lemmy.world 12 points 11 hours ago (2 children)

Which is probably why gaming ads don't look like gaming ads used to anymore.

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[–] ch00f@lemmy.world 4 points 12 hours ago (1 children)

since the Wii

I mean the iPhone came out a year later…

[–] atomicbocks@sh.itjust.works 5 points 11 hours ago* (last edited 11 hours ago) (1 children)

The App Store didn’t come out until the summer of 2008. Before that the iPhone could play a primitive version of Bejeweled and that was about it. Also, if I recall correctly, they were well into the iPhone 4 before they even started to come close to Wii sales numbers. The 4 being the first that worked on carriers that weren’t AT&T or that used the same bands in other countries.

[–] ch00f@lemmy.world 1 points 5 hours ago

That’s fair. Forgot about the delay on the App Store. Still I’d say the pipeline of Wii gamer to iPhone gamer is pretty small. Maybe more on the developer side than customer.

Phones put gaming consoles in everyone’s hand and made non gamers into casual gamers.

[–] Endymion_Mallorn@kbin.melroy.org 2 points 10 hours ago (4 children)

Candy Crush, casual games, and their ads don't exist in gaming magazines sold wrapped in plastic bags. The main demographic for game sales is casual players. The main demographic for the ads is teenage boys (or basement dwelling manchildren). They're different markets.

Candy Crush ads are on the home screens of smart phones. Pay the carrier to include it in their bloatware, job done.

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[–] teslekova@sh.itjust.works 10 points 10 hours ago

At least they're not different races with the black one being the bad one this time.

[–] TankovayaDiviziya@lemmy.world 9 points 10 hours ago* (last edited 8 hours ago) (1 children)

I can't explain it, but that seductive early '00s look, which Elizabeth Hurley was also known for, got me jimmies when I was young.

[–] anon_8675309@lemmy.world 2 points 5 hours ago

That 80s Bill Gates laying with the computers still gets me.

/s

[–] Menschlicher_Fehler@feddit.org 52 points 14 hours ago (5 children)

I will just leave this here. NSFW!

[–] klugerama@lemmy.world 3 points 5 hours ago

I remember this ad in one the computer magazines I had as a teenager. Don't ask me why I remember it so vividly.

[–] MonkeMischief@lemmy.today 18 points 11 hours ago* (last edited 11 hours ago)

Lady, maybe it's best that Patrick Bateman over there is busy with his NeoGeo. You have no idea!

[–] uninvitedguest@piefed.ca 7 points 13 hours ago (1 children)

Pray tell, what are 4 dimensional graphics?

[–] Menschlicher_Fehler@feddit.org 6 points 13 hours ago

Maybe the game freezes now and then?

[–] Onomatopoeia@lemmy.cafe 5 points 14 hours ago

Haha, wow, is that Sharon Stone?

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[–] favoredponcho@lemmy.zip 16 points 12 hours ago (1 children)

Nintendo, the family friendly company

[–] captain_aggravated@sh.itjust.works 4 points 10 hours ago* (last edited 10 hours ago)

Nintendo ran an ad for the Gameboy Pocket that showed the outline of a Gameboy printing through the back pocket of a pair of jeans with the slogan "KEEP IT IN YOUR PANTS."

Sex sells. Video game ads have featured pretty girls since video game ads. You can go back to the late 70's early 80's and find an entire genre of ads that boil down to "pretty girl stands next to arcade cabinet."

But then the entire 90's happened, and there was a huge set of ads that seemed to say "play video games instead of having sex." Which is...weird, right? Almost all products sold to young men are sold on the promise of attracting women. Show man with product, show woman having interest in the man with product, "Product: It Makes You Fuckable.^TM^" Video games postured themselves as something to do instead of your girlfriend or even more interesting than chicks. An ad for a 16-bit console featured a full-page centerfold with a few screenshots of video games scattered around with the slogan "If you look closely, there's a beautiful naked woman on this page."

[–] Phoenix3875@lemmy.world 7 points 13 hours ago

Reminds me of the copy "Are You a Jackie or a Marilyn?" from Mad Men S2E6.

[–] ptitfred@lemmy.world 3 points 11 hours ago
[–] clucose@lemmy.ml 3 points 11 hours ago

And I clicked on the picture!

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