Mildly Infuriating

Same logic for using drugs.

“I can’t afford anything actually nice but I do have 20 bucks.”

Honestly there is a lot more value in a 20 sack though.

Thanks for making that a direct file to a video.

a great moment with a barista.

Hahaha. Good one. Literally a great reason to buy independent.

It's worse than that. Obviously he's not talking about the coffee. He doesn't even paint it as good-quality coffee. He's saying people go for the experience of enjoying the coffee in a pleasant environment. He actually believes people go to Starbucks because they like being at Starbucks.

What the fuck is premium about Starbucks?

IDGAF. Why are you buying Starbucks anyway, their coffee is just flavoured, caffeinated sugar water. I don't see a big deal with $9 for a cup of piss. Rich people will pay even more if you tell them some lies about the water being shipped from the Himalayan mountains to make the coffee. Charge them whatever the fuck you want. Rich people ripping off rich people is a win win.

Are people really so addicted to Starbucks that this is a big deal? And there's no better and cheaper coffee?

I mean, let's be real, how much does a banana even cost Michael? Twelve dollars?

They need some way to pay for the year he commuted to Seattle by private jet.

Also, he is the asshole who said to keep raising the prices at Chipotle.

Fuck him. I will drink Folgers (and I do) before I'll drink your shit.

Well it's not $10. Hah! You could excuse any price like that, "well it's not $1 more than the currently listed price" What a deal!!!

A $96-million dollar douche defends a $9 cup of coffee

The coffee sucks, the tables are all filled or dirty and sticky, the outside seating is in a parking lot, baking in the sun, the drive through is backed up to the interstate, the food is re-heated trash that costs a fortune, the atmosphere is boring factory produced trash, and the wifi is so slow it's like it doesn't exist.

Why. Why on earth would I go to starbucks

this has the McDonald's CEO eating vibes all over again.

It's sad to think there are people in the world that think Starbucks coffee is nice.

I'm in India, and when I was in college, first Starbucks in the city was opened and a few of my friends including me wanted to try it. We all spent 500-600 INR ($4-5) which was a lot. After taking the first sip, we all came to the conclusion that the coffee sold at the college canteen for ₹20 was better than this overpriced slop.

I make coffee at my home for less than a dollar and I love the taste and I love the experience.

If he loves this "experience", good for him. Who cares...

Starbucks coffee is shite. The main reason many people go there is because of the image of status symbol, especially in many parts of the world. The chain also ruffled feathers here in Ireland for setting up shop everywhere, driving down prices of their coffee to force local cafés to close. Then, when local competitions are gone, Starbucks raise prices to extortionate level. For these reasons, I boycott Starbucks. Thankfully, what Starbucks did in Ireland was nipped in the bud, locals prefer their local cafés.

Besides, countries with older café culture rail stronger on the overgrowth of big coffee chains like Starbucks. For example, the coffee chain in Australia never became popular enough. Because Australians see cafe culture as being more community based, where they chat to neighbours and baristas, a habit picked up from Greek immigrants to Australia long before coffee chains took the world by storm.

I always price my coffee by weight, so making my shit at home is a no brainer, that way if I'm out with friends I can order out with no guilt.

But even then, Michigan's own Biggby Coffee and other local spots make $tarbucks irrelevant.

Look at the wording- 'premium experience'. He's not selling coffee, he's thinking big picture of the whole experience from the moment you walk in the store. He's not even wrong here. This is good business management- that he's taking charge of everything about the store from the decor, the furniture, the colors, how the employee talks to you, etc. That's all part of the experience.

What's wrong is that people keep going. Most people don't give a fuck about the experience, they just want a tasty coffee. Our economy is based on competition and free choice. If he makes his coffee cost $8 or $9 or $15 or $50 that's his right and his company's right. Just as it is your right to go elsewhere, which you should be doing anyway.

The thing is- IMHO, Starbucks coffee isn't worth anywhere near $9. Here's a challenge- go to Starbucks and order a double espresso shot. Now find a local artisan coffee place, like the type with a chalkboard that says where the beans they're brewing today were grown. And get a double espresso from them also. Compare the two.
What you'll notice about Starbucks is that it's burnt. And that's because it's literally burnt- the typical Starbucks bean is roasted MUCH darker than average, so the resulting coffee flavor is dominated by a burned smoky bitter-ish flavor.
Compare that to your local artisan coffee place- you'll notice it's NOT burnt, the flavor is NOT dominated by smokiness, but you have a lot more layers of flavor. Then order whatever drink you want- better coffee in means better drink out.

Keep in mind also most of what Starbucks sells isn't really coffee, it's milky sugary drinks that incorporate a few drips of espresso. So you're paying $9 for a sugary calorie bomb made from overly roasted coffee that just makes you fat.

Also- if you usually order the same thing at Starbucks- just learn to make it. Even if you throw $1000 at a nice fully automatic espresso machine, taking the per-coffee cost from $9 to $1 means you'll break even on the machine in 125 coffees. For most people that's less than a year. And you can do it yourself- next time you order, watch what the barista does. They are not wizards and nothing behind the counter is magic. An espresso machine and a blender will make like 95% of the menu. Here's a guide

I'll go to my local coffee shop if I want a good coffee experience. Starschmucks is a last effort if I am traveling and I really need coffee (think in the airport terminal), otherwise, I go without until I can get something affordable like a gas station with decent drip coffee or a coffee machine. These CEOs are so out of touch it isn't even funny.