HBO was the better name. And even Cinemax is a better name than Max.
I kept calling it HBO Max after the first change.
Most CEOs of entertainment companies are just people with business degrees who wish they were creative, but just aren't.
this post was submitted on 14 May 2025
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HBO objected to HBO Max, so it was rebranded to Max. Now the top HBO execs have left so they’re changing it back.
Ah. I see. Guess I assumed they were part of the same company. Thanks.
They’re different divisions of WBD. HBO is a premium cable channel that focuses on high-end productions, while Max is a general streaming service.
The problem is they don't ever stop paying the marketing team. Eventually you don't need more marketing and yet. Gestures around. Just hire a PR team for fucks sake.
Is it just a complicated form of embezzlement? You have some unqualified fucks put stock video clips and mindless musack together in windows movie maker so you have an excuse to pay them way too much? The marketting department sure as shit isn't helping the product's marketting.
I think I only call it Max instead of HBO or HBO Max less than 25% of the time. This rebrand was goofy. Still not as bad as Twitter's.
I've just always defaulted to HBO, especially considering much of their older content still has HBO pop up as a credit.
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polygon about to be slop too https://arstechnica.com/gaming/2025/05/gaming-news-site-polygon-gutted-by-massive-layoffs-amid-sale-to-valnet/
Yes it's awful
Please use a cw. I almost died laughing.
Damn, these companies are running around like headless chickens.
We should laugh at David Zaslav every chance we can
2055: Coca Cola Nestle Max Monsanto HBO
Monstanto has already been eaten by Bayer, and HBO isn't that big a fish so I wouldn't bet on that name to be honest
One vast and ecumenical holding company, for whom all men will work to serve a common profit, in which all men will hold a share of stock, all necessities provided, all anxieties tranquilized, all boredom amused.
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Why the fuck do they keep changing the name? What happened to HBO Go?
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Somehow HBO Max returned.
This might be the funniest shit I've read.
idiots
Your move Peacock.
Cockpee!
I don’t think anybody referred to it as Max anyway. Such a generic lame name.
Example of products that could be named Max:
- power tools
- protein supplements
- engine oil
- gas chambers
- People
I'm all for letting people self-identify, but cmon and make up your mind already
HBO go max or go home now.
To be fair, the name "X" was already taken and Max Diddy doesn't roll off the tongue.
I didn't know they renamed it
I'll never remember this new one
What bad PR did they do to cause a need for another stupid name change? Lol Max didn't have that HBO in it so people stopped thinking it was premium? I coulda fucking told you that.
I hate that their SEOs are good enough to get away with plain old max as a search term. It makes me irrationally angry when big corpos make these stupid decisions and get away with it, but only regret it when it immediately hurts their bottom line.
No way it's good SEO, it's 100% the search engines hard coding responses into their systems or something like that
The instantaneous speed and level of raw aggression some search terms have scream of meddling
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What a ride
This is bullshit.
I demand HBO Maxine.
Somehow HBO Max returned