Don't forget... people got paid huge amounts to make these decisions 🙄
this post was submitted on 14 May 2025
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It's not about the destination, it's about all the managers who got bonuses along the way!
I wonder if they looked at the data for how people find the website, I'd find it by googling "hbo login"
I suspect the competent people knew all along. I wonder if the name was changed because of internal politics in the company against HBO. They changed the name when they were gutting a lot of HBO's leadership
subscribed to Max
found zero Max Verstappen race wins
cancelled
The original change dropping HBO was one of the stupidest branding changes I've ever seen (and there's a lot of competition). To be honest, they'd be better off dropping the Max part instead.
Probably because "Max" sounds more like streaming service for cinemax than HBO. Just bad branding and arguably opens them up to copyright suit.
Ah, I almost forgot it was officially called Max, they kept the brand 'HBO Max' here. During the rebrand they found out we already had a public broadcaster called 'Omroep MAX', which is often shortened to just MAX in the names of their programs. Trying to claim that name would probably have not gone well for HBO.
I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.
subbed a long time ago on a cable deal. play a few movies to death on rotation. no thanks. i could rent what i wanted to see for less
Are they also renaming their plans? Can't wait to sign up to HBO Max Max
Inb4 it turns just to HBO and then a nameless entity. It has no name. It just exists. Like death.
The streaming service formerly known as...
A streaming service has no name.
smack
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I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they've made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.
Nice. You did it!!!
Can't wait for everyone to call it "HBO Max, formerly known as HBO Max".
HBO Max formerly Max formerly HBO Max formerly HBO Now formerly HBO Go.
Edit: I forgot one.
The channel formerly formerly known as HBO MAX.
The channel currently and formerly known as HBO Max
The channel currently and formerly known as HBO Max and formerly not known as HBO Max
Logo designers without much talent not originality must make a living, too.
It never stopped being HBO Max to me.
/it's OK to deadname non-human entities
Companies that reach a certain critical mass really truly become incompetent. I don't mean just evil or profit first, I mean simply incompetent at the most basic aspects of running a business. There are marketing departments that behave as if the entire team is composed of interns frantically googling marketing slang.
Warner Bros, Hasbro, Apple, they're carried by the inertia of their gigantic size and the customers that were alive to have moulded their vision about the company during their good years.
Seems like at about 5000 employees is when HR becomes the thing that drives so many decisions that don’t matter. And from there it’s all downhill.
Number must go up. Forever and ever.
Companies that reach a certain critical mass really truly become incompetent
It's by design.
The guy who creates a game studio to make his own game understands everything about making it.
The AAA studio that buys them out kinda understands games but care more about profit than any individual IP, so the game suffers.
The giant corporation that buys the AAA studio doesn't give a fuck about games in general because it's a small slice of a giant pie. They use the CEO position there as a training spot for executives that don't understand anything about games.
It applies to any industry, but no one can out bid the giant corporations and they have to keep buying stuff up to maintain profit increases.
Eventually they'll cannabilze everything till there's 2-3 options then eventually just one.
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Someone just re-discovered that brand recognition is important.
Now maybe they’ll eventually also realize that people would rather own than rent… but, baby steps, I suppose…
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Are they gonna bring back all the quality content they removed to replace it with reality TV?
Because that's what's dropping subscribers, no one cares about the name.
They also removed 4k from the standard package while continuing to boost prices multiple times, and also filling it with sports I have no interest in. Combined with the fact the app continued to run awfully on Android TV, it made it a really easy decision to cancel
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If they really want customers back
- Finish Westworld (they had one season left) and put it back on the service
- Release the Batgirl movie
- Release the Cyote movie (though I think they actually sold this one)
That would cost them money. Changing their name costs them almost nothing.
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Everybody's been calling it HBO the entire god damned time!
They canceled all the good shows and replaced them with "reality" tv slop. No one gives a fuck what you call a trash fire, it is still a trash fire.
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Somehow, HBO Max returned.
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