I'm sorry, did everybody else not see this coming from miles away? This is the private equity playbook.
- Make a service so cheap as to seem to good to be true to attract customers.
- Gain a loyal base of people
- once theyre locked in, squeeze them for all they're worth.
When something is too good to be true, you ALWAYS have to be ready to either jump ship, massively change how you do things, or pay through the nose.