I think this is the first time I found a reasonable take on "how to fix the internet". You can't fix the corpo web. Most people just want constant updates and they don't care about ads, bots and AI slop. You can't change their minds.
Saying "fuck it, I will just build my own thing and I don't care if anyone will see it" is the right approach. Couple of times I was thinking about creating some guides (like guide to public EV chargers in Spain) and I just gave up because I realized I'm not going to win the SEO war and no one is going to view it. Why write guides if they are not helping anyone? I'm still not sure if it makes sense to create guides but it may be a good idea to create a simple site, post some photos, share a story. I will probably do it.