There was a great interview with a woman who had written a book on the Manosphere and she said that it's "funnel-shaped," which is to say that the first stages are nowhere near as extreme as the ones they lead to. It starts off by talking to lonely young men and telling them that their feelings are valid and that they have value, both of which are things that young men very much do need to hear! But the pipeline then moves them from that to "Your feelings of isolation aren't your fault" to "Your negative feelings are women's fault," and then you're off the primrose path to "Women aren't people" and "Women deserve any horrible treatment you can think of."
But the earliest stages are ones of finding young men that aren't having their emotional or structural needs met, and filling that vacuum in.
Now I'll never know what people mean when they say "those cupcakes won't fill a sauna"!