It's a still frame from Star Trek The Next Generation, episode The Game
The plot is a wearable device that is an AR "glasses" game that as you play the game it "makes you feel good" gets used to take over the Enterprise so terrorists can hijack it.
At the time I imagine it was intended to be part of anti-drug campaigns with the AR and companies curating what you see to distract from reality angle/sentiment being more relevant today
From a technology standpoint, nothing is stopping them. From a business standpoint: hubris.
To put time and effort into creating traditional logic based algorithms to compensate for this generic math model would be to admit what mathematicians and scientists have known for centuries. That models are good at finding patterns but they do not explain why a relationship exists (if it exists at all). The technology is fundamentally flawed for the use cases that OpenAI is trying to claim it can be used in, and programming around it would be to acknowledge that.