I get told I'm a Russian hacker when I post it and people are faced with my "did you download Element or some sort of client?" page. The QR was something we chose not to setup as it seemed to not work too well, at least with our server.
Running it is pretty easy, we have a little service in a space that we can send commands to and we dont even have to login to synapse. The guy making the real magic on the backend setup some sort of s3 buckets and that made data management a breeze. I like it, but discord user features still kick the shit out of Matrix.
No problem, revolt is painless to switch to if you dont need video sharing. I prefer it to Matrix just for vidya voice chat its easy.