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The experiment where people started defending the opposite opinion of what they actually believed 2 minutes ago, via a simple sleight of hand was absolutely mind-blowing to me.

The psychological fuckery that we much be all around us constantly and we don't know about or recognise must be insane.

Ever wonder if the videos you watch, the comments you read, or the opinions flooding your feed aren't as organic as they seem?

Welcome to the Dead Internet Theory that supposes the Internet is now just a place for bots and people to sell you stuff; that everything you see online is fake! And even though the idea of a grand conspiracy controlling the internet might seem far-fetched, the tactics behind it are very real.

From undisclosed influencer ads to coordinated bot networks, the same strategies used to sell you products can also build or destroy reputations, manufacture outrage, and influence geopolitics. And it's all getting worse with the advent of AI.

In this video, we investigate the proven playbook used to manipulate your feed. We speak with the people creating AI-powered marketing campaigns, interview researchers tracking online influence operations, and build our own simulations to demonstrate just how easily artificial engagement can make something appear real.

We'll show you how the slop sausage is made so you can get better at spotting the BS on your feed.