this post was submitted on 19 Dec 2025
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Leopards Ate My Face
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This is also partly Ford's fault. The F150 Lightning is very heavy and very expensive. It's capabilities as a truck aren't that great for the pricetag. They needed to be making more smaller, affordable EVs than shooting for the moon.
They're still making the Mustang Mach-E, and that CUV sells better than the actual Mustang.
To be fair, the F-Series trucks make up almost 39% of all vehicles fold by Ford in the USA (2024), plus . Americans overwhelming want big trucks from Ford, they're listening to their customers, their customers are just wrong though lol.
Ford Brand Total - 1,974,009
Ford Trucks Total - 1,158 964
F-Series - 765,649
The guys that founded Tesla (not Elon) actually did a great market analysis. They said EVs are expensive, so you don't start at the budget end. You actually start at the expensive luxury end. With trucks though it's hard because the buyers think they need a towing truck and the aerodynamics and thus range are awful.