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Small business owners say Amazon is selling their products without permission
(www.newschannel5.com)
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And that’s basically it!
With utm tags in weekly news letters etc. you can pretty easily calculate traffic coming to your site and conversion rates of how many people make purchases after clicking links.
And even without utm tags you can show spikes in purchases and traffic after sending emails.
It would be easy to show data: This many people go to my site This % of those people subscribe to my mailing list. This many % of people buy after receiving the email. Average purchase is xx$.
This many people never went to my site because amazon.
Can you prove that these people would have visited your site had Amazon not intervened?
Jeff called, he said your next to be laid off