this post was submitted on 14 Feb 2026
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What are the best Aus made and owned alternatives to US brands? (quokk.au)
submitted 1 month ago by Deceptichum@quokk.au to c/australia@aussie.zone
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I'm working on a series of poster/images for !buyoceanian@quokk.au - A comm for promoting Aus/NZ goods.

Can I please get some of your recommendations and suggestions for locally made and owned alternative brands. Thank you

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[–] Gorgritch_umie_killa@aussie.zone 6 points 1 month ago

Yeah, na. You're not taking the time to understand the heirarchy in place exactly to mitigate the confusion about what really constitutes a country of origin.

So below is the country of origin standards from competition and consumer law act 2010 (cth)

On page 8-9 of the Australian Made, Australian Grown (amag) code of practice you'll see they basically refer to the definitions of country of origin set out in the table in section 255 of the Act (screenshot above). Along with some examples of what is not considered 'substantial transformation'.

https://australianmade.com.au/media/51704/amag-code-of-practice-july-2011.pdf

The Australian Made, Australian Grown campaign is and always will be linked to the Federal Government, meaning any owners (Currently a non-profit run by the Australian Chamber of Commerce network) have to meet certain requirements including upholding the campaigns authoritive acceptance.

https://australianmade.com.au/why-buy-australian-made/history-of-australian-made/

I think a lot of Australians haven't taken the time to understand how country of origin works in Australian consumer law. Basically 'made in' is a lower standard to meet, than 'product of' or 'grown in'. With the lower expectations of 'made in' set right in people's minds I think a lot of confusion could be avoided.

Maybe easier/graphical explanations of this aspect could form part of your buy Oceanian project?