this post was submitted on 24 Feb 2026
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Mike Hardaker accuses Reddit of holding organic posting ‘hostage’ unless he buys ads, shares email screenshot (piunikaweb.com)
submitted 2 days ago* (last edited 2 days ago) by Beep@lemmus.org to c/technology@lemmy.world
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Mike Hardaker, who has maintained a Reddit account for 20 years, has been shadow-banned on Reddit. He has posted an update on X, stating that Reddit requires an ad spend to restore organic posting. This demand was given to him in writing.

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[–] rumba@lemmy.zip 1 points 23 hours ago

It's actually a proper term in current marketing parlance. You can find it in glossaries in AppsFlyer, Adjust, and any of dozens of other digital marketing applications.

Ad spend is the amount of money a marketing team spends on digital and traditional advertising campaigns.

In the OP this differentiates it from a fine or paid feature. They're are literally requiring them to buy advertising to allow them to post in an open forum.