this post was submitted on 11 Mar 2026
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216
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 19 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
179 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] jordanlund@lemmy.world 0 points 17 hours ago* (last edited 17 hours ago) (2 children)

$599 here, but I also live in a state with no sales tax.

But that's the 256GB version. 512 is $699.

Of course I have 24TB free on my NAS soooo...

Still not spending $600 on an Apple branded Chromebook.

https://www.apple.com/shop/buy-mac/macbook-neo/indigo-256gb

13-inch MacBook Neo in Indigo
A18 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine
Apple Intelligence
8GB unified memory
256GB SSD storage
U.S. English Magic Keyboard with Lock Key
20W USB‑C Power Adapter
Two USB-C ports, 3.5 mm headphone jack
Support for one external display

OR... OOOOOOR...

$330:

https://www.dell.com/en-us/shop/cty/pdp/spd/dell-dc15255-laptop/usedc15255hbtshqzk

Yeah, yeah, fanboys are going to go "A18 Pro" vs "AMD Ryzen™ 3 7320U with Radeon™ 610M"

But on the other hand, 15.6" display vs. 13", 120hz vs 60hz, 512gb storage standard vs 256. 65w charger vs. 20w.

Goose it to the AMD Ryzen™ 5 7520U with Radeon™ 610M and it's still $570.

[–] blitzen@lemmy.ca 4 points 14 hours ago (1 children)

If you’re buying based on specs, this isn’t for you.

[–] jordanlund@lemmy.world -2 points 12 hours ago

If you're buying any Apple product on specs, it's not for you. 😉

[–] Eat_Your_Paisley@lemmy.world 5 points 16 hours ago

I’d buy the Mac simply because it’s not a plastic 15” 1080p panel